Recent economic developments and an increasing demand for ecological and social responsibilities prompted a fundamental reconsideration of business models, products and markets.
Manufacturers of high performance sports vehicles face difficult conflicts of objectives: They need to deliver best-in-class-performance, reliability, and feasibility to maintain and service. High product development costs are pitted against low production volumes and short product life-cycles. Thus, processes focused on high performance vehicles must draw on the best available mainstream processes, but adapt to deliver optimum value from relatively limited resources.
Manufacturers need to understand the specific market conditions and customer demands in regions with only short history in motorsports but intense striving for performance and success. An additional key challenge for the industry is the integration of new performance and socio/environmentally critical technologies (hybrid/ electric, biofuels).
Cost management remains a focus topic for motorsports, whereas high performance vehicle customers show increasingly sophisticated expectations driven by mainstream vehicle technologies.
Ricardo Strategic Consulting has significant experience developing technology strategies and deploying latest technologies tailor-made for high-performance vehicle manufacturers and motorsport clients.
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