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Motorcycles & Personal Transportation

The motorcycle and personal transportation industry is distinctly different in developed and developing.

Ricardo offers services to support manufacturers and suppliers in both market environments.

In Western Europe, Japan and North America, we see a wide variety of powersports vehicles on offer – ranging from scooters, ATV/UTVs, jetskis, outboard engines and snow mobiles to high performance super bikes. In these markets, motorcycles and powersports vehicles are often used for leisure activities and not as a primary means of transportation. Customers follow a different buying logic, usage pattern and environmental impact considerations.

In developing markets, such as China, India and Indonesia, two- and three-wheelers are a common means of transportation and form a significant market segment, while the market for pure recreational powersports vehicles is still in its infancy. Motorcycles - typically smaller in size and mainly used for personal and even commercial transport - continue to sell in millions to an emerging middle class.

In general, electrification of two-wheelers is a trend perceived for all markets across the globe. Large European cities, dealing with congestion problems and pursuing climate improvement objectives, consider carbon-free two-wheelers as a significant means for Personal Transportation in the future. In China, electrical powered scooters produced by local manufacturers have already taken up a significant share of the two- wheeler market. The demand for fuel-efficient, high-end technology is steadily increasing. 

Why choose Ricardo

RSC has delivered many high impact projects with global motorcycle manufacturers and suppliers and entirely understands technical and strategic pre-requisites of local markets. Our broad range of consulting services range from

  • Growth strategies
  • Market and technology studies
  • Product quality programs
  • Cost improvement and turnaround programs
  • Provision and setup of critical capabilities, especially in sales & marketing, research & development in developed and emerging markets

Latest RSC projects in Motorcycles & Personal Transportation

  • Value chain benchmarking for a European motorcycle manufacturer 
  • Electric scooter market modelling and forecasting in developed and emerging markets
  • Powered-Two-Wheeler market modelling and forecasting in China
  • Industry benchmark and organizational structure optimization for an international powered two-wheeler manufacturer
  • Product development strategy definition for a scooter manufacturer
  • Sales and after sales strategy for a powered two-wheeler manufacturer in key European markets incl. sales channels, network structure, dealer business case
  • Design and development of 125cc scooter for an Asian volume manufacturer incl. proof of concept for production in Asia and Europe
  • PD process optimization for a racing engine manufacturer
  • Powertrain portfolio strategy for a US Powersports manufacturer
  • Due Diligence of a leading motorcycle manufacturer
  • Value Chain optimization assessment for an Asian motorcycle/scooter manufacturer   

Read more on Motorcycle & Personal Transportation

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