Ricardo offers services to support manufacturers and suppliers in both market environments.
In Western Europe, Japan and North America, we see a wide variety of powersports vehicles on offer – ranging from scooters, ATV/UTVs, jetskis, outboard engines and snow mobiles to high performance super bikes. In these markets, motorcycles and powersports vehicles are often used for leisure activities and not as a primary means of transportation. Customers follow a different buying logic, usage pattern and environmental impact considerations.
In developing markets, such as China, India and Indonesia, two- and three-wheelers are a common means of transportation and form a significant market segment, while the market for pure recreational powersports vehicles is still in its infancy. Motorcycles - typically smaller in size and mainly used for personal and even commercial transport - continue to sell in millions to an emerging middle class.
In general, electrification of two-wheelers is a trend perceived for all markets across the globe. Large European cities, dealing with congestion problems and pursuing climate improvement objectives, consider carbon-free two-wheelers as a significant means for Personal Transportation in the future. In China, electrical powered scooters produced by local manufacturers have already taken up a significant share of the two- wheeler market. The demand for fuel-efficient, high-end technology is steadily increasing.
RSC has delivered many high impact projects with global motorcycle manufacturers and suppliers and entirely understands technical and strategic pre-requisites of local markets. Our broad range of consulting services range from
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