Companies are faced with increasing competitive environments in which capturing and retaining customer profitably is a great challenge. Organizations need to understand customer requirements and track customer behaviour in the fast changing global environment. Building up and maintaining a well recognized brand profile offers customers orientation and identification. In converging global economic conditions the effective interaction between marketing, sales and service is a key enabler to improving a company’s profit. It’s becoming increasingly important how companies structure and carry out their sales efforts – using innovative tools and methods, ensuring the right channel for product groups, aligning the sales force with customers, increasing sales productivity, developing new customer segments to ensure future growth prospects.
Ricardo Strategic Consulting has gained extensive experience in supporting clients to maneuver through the challenges and pitfalls of marketing and brand management as well as helping to shape state-of-the-art sales forces and effective sales methods. Services we cover include:
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