Styling and industrial design

Styling and industrial design services that help our clients to design novel products that target the needs of the right customers at the right price.

New urban transport solutions through forward-thinking vehicle designs

Ricardo provides the perfect blend of styling, design, engineering and manufacturing expertise to deliver vehicles which incorporate innovative on-board features and technologies designed to protect our environment and decongest our urban spaces. We help our clients to design novel products that target the needs of the right customers at the right price.

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Our client proposals start as 2D freehand sketches before photo-realistic rendering and advanced 3D animation are used to develop virtual prototypes.

Art meets function at the heart of a project where the vehicle layout is mapped and the dimensions, parameters and vehicle components overlaid onto the design.

Detailed design meets detailed engineering

Designers, 3D modellers and engineers work closely to ensure design and component feasibility.

Thorough FEM analyses of complete structures and sub-structures are performed through computer-aided engineering (CAE) technology, perfecting the styling of each part until the optimal whole-vehicle design emerges.

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Why Ricardo for Styling and Industrial Design?

The component, design and accessory patents gained through our client work are testament to our relentless drive for innovation and advancement in this field.


Our teams have extensive knowledge and experience spanning Ricardo's 100 year history in driving innovation.

Global technical centres

Ricardo boasts an international reach with technical centres located worldwide. 

Manufacturing capability

Our team have specialised in-house manufacturing capability to support your project end-to-end.

Flexible approach

Our teams can support you with your project as required, from consulting to end-to-end project delivery. 

Styling and industrial design


This service is offered within the following sectors.

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Meet the experts

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Stefano di Palma

Head of Motorcycles Practice

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Matt Beasley

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James Inggall

James Inggall

Global Head of Design and Development

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