Market entry and growth strategy

Ricardo leverages proven strategy development tools to support businesses in entering new marketplaces and meeting top and bottom-line growth targets.

Providing market insight from our broad industry network

We work collaboratively with our clients to identify opportunities to grow by market sector, region, or technology, based on in-depth knowledge and evaluation of market requirements and trends, regulatory drivers, competitive assessments, and partnerships. We define entry and growth roadmaps for our clients.

Book a consultation

Product line strategy

Ricardo can develop a strategy and define an implementation plan to position your products to exploit competitive advantages and address market requirements to achieve a position of market leadership.

Product portfolio and fleet strategy

Structuring portfolios, whether as products or fleets, requires addressing a challenge where commercial and technical factors are deeply intertwined. Our team of experts combines its deep technical understanding and strong business acumen to help our clients develop product portfolios that can win in a highly competitive environment.

Pricing strategy

A business’s pricing strategy is a critical factor to its overall health and success. Ricardo can provide companies with the tools and knowledge necessary to make growth-minded decisions regarding pricing.

Our sector specialist teams can help you:

  • Identify interactions between traditional market forces with regulatory and technological drivers
  • Understand historical market trends and predict future trends
  • Integrate market modelling with technical product optimization models
  • Identify relevant Intellectual Property and enablers for growth
  • Analyse market size and growth potential
  • Assess your competitors and their strategies
  • Understand how purchase decision-makers and influencers view your product or service, your business, and your market position

Our team works with clients in multiple industries on a variety of topics, including across the full value chain of the automotive and transport industry, and has a track record of improving profitability by multiple percentage points and leading detailed investigations into internal and competitor pricing breakdowns.

Pen Graph Overlay
Market entry and growth strategy

Markets

This service is offered within the following sectors.

Discover our case studies

Countdown begins to Ricardo’s Global Mobility Summit 2023

Read press release

Driving innovation and discovering the next generation of mobility businesses

Read insight

Having the right skills can make or break your business

Read insight

Market entry and growth strategy Resources

An agile approach can help mitigate supply chain disruption

Read blog

How scenario planning can help you prepare for an uncertain future

Read blog

Why businesses must think the unthinkable

Read article

Why 'business as usual' now risks failure in future

Read blog

Meet the experts

Derek Schlonsky

Derek Schlonsky

Global President, Strategic Consulting

Read my story
Rimoon Agaiby

Rimoon Agaiby

Head of Ricardo Strategic Consulting – Germany

Read my story
Mark Kuhn

Mark Kuhn

Vice President Consultant

View bio
Jeff Nichols

Jeff Nichols

Vice President Consultant

View bio

Book a consultation with our market entry and growth specialists

Click below to reveal the enquiry form and get in touch with our expert team about your requirements.