Market entry and growth strategy

Product line strategy

Ricardo can develop a strategy and define an implementation plan to position your products to exploit competitive advantages and address market requirements to achieve a position of market leadership.

Product portfolio and fleet strategy

Structuring portfolios, whether as products or fleets, requires addressing a challenge where commercial and technical factors are deeply intertwined. Our team of experts combines its deep technical understanding and strong business acumen to help our clients develop product portfolios that can win in a highly competitive environment.

Pricing strategy

A business’s pricing strategy is a critical factor to its overall health and success. Ricardo can provide companies with the tools and knowledge necessary to make growth-minded decisions regarding pricing.

Our sector specialist teams can help you:

• Identify interactions between traditional market forces with regulatory and technological drivers
• Understand historical market trends and predict future trends
• Integrate market modelling with technical product optimization models
• Identify relevant Intellectual Property and enablers for growth
• Analyse market size and growth potential
• Assess your competitors and their strategies
• Understand how purchase decision-makers and influencers view your product or service, your business, and your market position

Our team works with clients in multiple industries on a variety of topics, including across the full value chain of the automotive and transport industry, and has a track record of improving profitability by multiple percentage points and leading detailed investigations into internal and competitor pricing breakdowns.