Market entry and growth strategy

Ricardo leverages proven strategy development tools to support businesses in entering new marketplaces and meeting top and bottom-line growth targets.

Providing market insight from our broad industry network

We work collaboratively with our clients to identify opportunities to grow by market sector, region, or technology, based on in-depth knowledge and evaluation of market requirements and trends, regulatory drivers, competitive assessments, and partnerships. We define entry and growth roadmaps for our clients.

Book a consultation

Product line strategy

Ricardo can develop a strategy and define an implementation plan to position your products to exploit competitive advantages and address market requirements to achieve a position of market leadership.

Product portfolio and fleet strategy

Structuring portfolios, whether as products or fleets, requires addressing a challenge where commercial and technical factors are deeply intertwined. Our team of experts combines its deep technical understanding and strong business acumen to help our clients develop product portfolios that can win in a highly competitive environment.

Pricing strategy

A business’s pricing strategy is a critical factor to its overall health and success. Ricardo can provide companies with the tools and knowledge necessary to make growth-minded decisions regarding pricing.

Our sector specialist teams can help you:

  • Identify interactions between traditional market forces with regulatory and technological drivers
  • Understand historical market trends and predict future trends
  • Integrate market modelling with technical product optimization models
  • Identify relevant Intellectual Property and enablers for growth
  • Analyse market size and growth potential
  • Assess your competitors and their strategies
  • Understand how purchase decision-makers and influencers view your product or service, your business, and your market position

Our team works with clients in multiple industries on a variety of topics, including across the full value chain of the automotive and transport industry, and has a track record of improving profitability by multiple percentage points and leading detailed investigations into internal and competitor pricing breakdowns.

Pen Graph Overlay
Market entry and growth strategy


This service is offered within the following sectors.

Discover our case studies

Mikael Stenberg 4Modm9afajs Unsplash

Greenhouse gas reductions in marine leisure propulsion

Read case study
Shutterstock 1860839734

3-80MW marine propulsion market​

Read case study
Aither Water Report

Ricardo water policy experts release the tenth annual Australian Water Markets Report

Read insight

Market entry and growth strategy Resources

Driving innovation and discovering the next generation of mobility businesses

Read article

Having the right skills can make or break your business

Read blog

An agile approach can help mitigate supply chain disruption

Read blog

How scenario planning can help you prepare for an uncertain future

Read blog

Book an appointment